The companies that build this well capture the productivity upside every SaaS has promised for twenty years: institutional memory that scales, onboarding in days, customer answers with no gaps.
Every knowledge worker is already building a second brain: in Notion, Slack, email, shared drives. The cost of that model is that knowledge gets trapped inside people. When a senior engineer leaves, a decade walks out the door.
Companies will pay not to lose that. An essence trained on your documents, decisions, customer voice, and internal history is a compounding asset. It answers the same questions a new hire would ask a tenured lead, at 3am, in context, with citations.